Cutting Off the Oxygen of iPod Rivals
Cutting Off the Oxygen of iPod Rivals: "Apple announced a 1-gig iPod nano today, for just $149, as well as price cuts that bring the price of the iPod shuffle's to just $69 and $99. Now, that's pricing 'for the rest of us.'"
Peter Drucker would love this. Apple is running a textbook business campaign. They leveraged their strengths into a new product. Recreated that market, since there existed products in that market. And now they are building higher walls to make it harder for others to enter that market by lowering their prices before someone else can come in with a cheaper product.
Dell just discontinued their HDD based mp3 players which couldn't compete against the iPod and now Apple has preemptively dropped the prices on the flash based iPods so Dell is playing catchup again.
A bureaucracy-infested company could not move like this. They would have milked the iPod mini a lot longer and would have had a hard time even just dropping prices.
The question I have is why isn't Apple doing similar things on the Mac side as well?
Peter Drucker would love this. Apple is running a textbook business campaign. They leveraged their strengths into a new product. Recreated that market, since there existed products in that market. And now they are building higher walls to make it harder for others to enter that market by lowering their prices before someone else can come in with a cheaper product.
Dell just discontinued their HDD based mp3 players which couldn't compete against the iPod and now Apple has preemptively dropped the prices on the flash based iPods so Dell is playing catchup again.
A bureaucracy-infested company could not move like this. They would have milked the iPod mini a lot longer and would have had a hard time even just dropping prices.
The question I have is why isn't Apple doing similar things on the Mac side as well?
